Game Theory: 2x2 Matrix (Example)

Company B: Price Competition Company B: Differentiation
Company A: Price Competition (2,2) (1.5,2.5)
Company A: Differentiation (2.5,1.5) (2,2)

Game Theory: 4x4 Matrix (Example)

Company B: Price Competition Company B: Differentiation Company B: Innovation Company B: Cost Leadership
Company A: Price Competition (2,2) (1.5,2.5) (1.2,1.8) (1,2)
Company A: Differentiation (2.5,1.5) (2,2) (2.2,1.8) (1.8,2.2)
Company A: Innovation (3,1) (2.5,1.5) (2,2) (2.1,1.9)
Company A: Cost Leadership (3,1) (2.5,1.5) (2,2) (3,1)